1976: It all starts in Brittany
In 1976, young Louis Le Duff, an entrepreneur at heart, decides to open a bakery in the city of Brest in Brittany (France). Though bakeries are a dime a dozen in France at the time, Brioche Dorée's concept quickly sets them apart: why not serve "fast food" but in the French tradition? It has been a huge success ever since with nearly two billion Euros in annual sales so far.
1984: The Bridor factory opens in Canada
The Bridor factory (short for BRIoche DORée) opens its doors in Boucherville on Montréal's South Shore. It is the industrial arm that sells to large retailers and merchants as well as to the Brioche Dorée banner throughout North America.
2006: Brioche Dorée arrives in Montréal
Brioche Dorée makes its debut in the biggest French-speaking city in North America. True to his vision of targeting busy areas, Louis Le Duff sets up shop in Place Ville Marie, one of that most prestigious office buildings in downtown Montréal. Another savvy call: during peak traffic periods, Place Ville Marie serves up to 300 clients an hour.
2013: Brioche Dorée opens its doors in Toronto
Brioche Dorée opens its first Parisian Café Bakery in a large retail space on King Street West, one of the city's major arteries, and unveils its line of French-inspired products to locals. The result: Torontonians feel like they're in Europe and stop in for a welcome gourmet break.